MKTG3349

 Over the years, fads have came and gone. Some were instantaneously dismissed as such, and accurately so. 3-D movies for example, were called out by many as something that will eventually die off. It did take a little longer than most would've expected, but eventually it did. TV manufacturers have essentially stopped selling them all together and even major studios have for the most part stopped making movies in 3-D format. There are some things that where cried out as fads when they were popular, but in the end, transcended beyond what most expected. The Beatles, back when they first got popular were looked at as an act that would eventually fade into obscurity, but then they went on to be the greatest band of all time.  AI generated images are a fairly new technological phenomenon. Just about a year ago did they start to quietly creep into the attention of the public, and it didn't take long for everybody to know at least of its existence, many people having made some of thei

 Today, many basic advertising principles that have been relevant since the first advertisement had been created still stand. In particular, the fact that the further your reach, the more customers you can potentially create. True as that statement is, the fact of the matter is that the means of reaching the customer 100 years ago was akin to a small tree sapling, with few ways to reach the consumer, and not having to go very far to maximize your reach to them. Now, the means have sprouted into one of those 200 foot trees in California that have a billion branches. Print media, broadcast media, digital media, social media, the list goes on. There are many more outlets, but that seems to have only made it trickier for advertisers to reach their target markets.  Over the course of this semester, I've had the privilege to partake in the Google Search Ads course and eventually pass the certification, and the biggest, most profound takeaway I took from it was just how important it is to

 With inflation skyrocketing, a recession looming over us like a boulder ready to drop on us anytime because it's tied by dental floss, and the housing market inevitably going to burst sooner rather than later, it's no surprise that marketers must adapt to the new circumstances we have before us in order to survive the recession. It should come to no surprise that when money is tight for everybody the way it is, companies are going to have to spend less money on physical marketing, and for the time being rely mostly or completely on digital formats.  I read an article recently that Meta, Facebook's parent company has lost hundreds of millions of dollars, and one thing the article mentioned that resonated with me was that these big shot CEOs thought the pandemic boom was going to last forever. On top of that, I, only minutes ago, just found out that Amazon had just become the first US company in history to lose one trillion dollars in market value. Microsoft took a massive b

Google ads and analytics have forever changed the landscape of advertising as well as the process of determining how well or unwell an advertisement performed. As Professor Kelsey wrote in his 7-page excerpt, elements such as impressions, clicks, and search engine optimization are all stressed as fundamental boxes that every successful advertisement could check off. And ever since the inception of Google ads and Google analytics, it has been easier to create more effective ads for both large and small businesses. As I have been working my way through the google ads search certification (having completed the first two lessons and practice exam, the importance and weight that Google ads can contribute to a business has been rebirthed. I have every confidence that one day, when working a job in my field of study, I will be using Google ads and analytics to help make my work more efficient.