Week 2 - MKTG 3349 - Google ads

Google ads and analytics have forever changed the landscape of advertising as well as the process of determining how well or unwell an advertisement performed. As Professor Kelsey wrote in his 7-page excerpt, elements such as impressions, clicks, and search engine optimization are all stressed as fundamental boxes that every successful advertisement could check off. And ever since the inception of Google ads and Google analytics, it has been easier to create more effective ads for both large and small businesses.
As I have been working my way through the google ads search certification (having completed the first two lessons and practice exam, the importance and weight that Google ads can contribute to a business has been rebirthed. I have every confidence that one day, when working a job in my field of study, I will be using Google ads and analytics to help make my work more efficient.

 

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