Week 3 - MKTG 3349 - Marketers Adapting

 With inflation skyrocketing, a recession looming over us like a boulder ready to drop on us anytime because it's tied by dental floss, and the housing market inevitably going to burst sooner rather than later, it's no surprise that marketers must adapt to the new circumstances we have before us in order to survive the recession. It should come to no surprise that when money is tight for everybody the way it is, companies are going to have to spend less money on physical marketing, and for the time being rely mostly or completely on digital formats. 
I read an article recently that Meta, Facebook's parent company has lost hundreds of millions of dollars, and one thing the article mentioned that resonated with me was that these big shot CEOs thought the pandemic boom was going to last forever. On top of that, I, only minutes ago, just found out that Amazon had just become the first US company in history to lose one trillion dollars in market value. Microsoft took a massive blow as well, going from $2.5 to 1.8 trillion. In large part due to the manufacturing pandemonium last year with the canal blockage, and the shrunken production from 2020, we are now really feeling the effects of these two massive blows. 
Not only that, but everything is more expensive now, wages aren't keeping up with the price growth, and people are spending less money in general because of the looming recession. The article Professor Kelsey posted emphasized how marketers must adapt in order to get through these hard times, however in the long run, the methods necessary to do so will hurt companies in the long-run, as they will not have accumulate enough new customers.