Week 4 - MKTG 3349 - Amazon Ads


 Today, many basic advertising principles that have been relevant since the first advertisement had been created still stand. In particular, the fact that the further your reach, the more customers you can potentially create. True as that statement is, the fact of the matter is that the means of reaching the customer 100 years ago was akin to a small tree sapling, with few ways to reach the consumer, and not having to go very far to maximize your reach to them. Now, the means have sprouted into one of those 200 foot trees in California that have a billion branches. Print media, broadcast media, digital media, social media, the list goes on. There are many more outlets, but that seems to have only made it trickier for advertisers to reach their target markets. 
Over the course of this semester, I've had the privilege to partake in the Google Search Ads course and eventually pass the certification, and the biggest, most profound takeaway I took from it was just how important it is to know how to navigate through this objectively very new means of advertising. It can reach countless people and make big impressions on them. In this week's LinkedIn post, Professor Kelsey has brought to our attention that Amazon has a similar approach as Google has to advertising on their site. This can be nearly, or just as advantageous as using Google as a means to advertise. This is especially the case for goods, however that isn't to say that it wouldn't be effective for the marketing for services as well. 
Today, marketing and advertising has become something of a Swiss army knife, many different ways and techniques to use, and for many, knowing as many as possible is the only way to effectively market your good or service. 





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